A new UAE attempt at sportswashing
The UAE sports system has failed to achieve regional and global success, despite the massive and unlimited financial support dedicated to sportswashing.
Observers believe that UAE is no longer a destination for hosting major events. Especially with human rights organizations accusing it of committing violations against human rights in Yemen and other countries.
The UAE’s latest attempt at sportswashing was announcing Real Madrid legend and former star, Michel Salgado, as a sports ambassador for Al Jalila Foundation, a member of the Mohammed Bin Rashid Global Initiatives.
The foundation claimed that Salgado will support “charitable and noble goals” by representing the Foundation at various events.
The UAE sport suffers from the unwillingness of countries and major federations to organize its major events in the UAE. Qatar, on the other hand, is loaded with events such as the Arab Cup, the 2022 FIFA World Cup.
Some observers assume that the reason behind choosing Real Madrid legend is to influence the football fans who love the player and Real Madrid to achieve the goals of the country.
In addition, the UAE sport faces problems at the national team level. The team has not performed well in recent years and has left various championships empty-handed.
The UAE left the Asian Cup it hosted in 2019 and returned empty-handed from the Arabian Gulf Cup.
The national team also failed to qualify for the AFC U-20 Asian Cup.
On top of that, the UAE local clubs have got disappointing results in recent years in the Asian championships.